10 things you should know about mobile in India
Here are 10 fascinating facts about India, submitted by Rajiv Hiranandani, co-chair of the MMA India and Mobile2Win. more...
MMA Global Awards: the winners, with links to the best mobile campaigns in the business
Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile. more...
An abundance of global brands among the MMA Awards finalists (with links to campaigns)
This isn’t just a list of finalists, there are links to case studies, videos and mobile sites, including the submissions the judges see. more...
Would you advertise on Twitter?
Twitter changes Ts&Cs to allow advertising – but would brands want to? And should tweeting brands care about Twitter’s new rights over their content? more...
How to reach young consumers using the mobile channel
Five things marketers should know about mobile and youth. Plus eight tips for successful engagement with young people via mobile. more...
Mobile Web: latest facts and stats forecast a rosy outlook
Rounding up all the latest need-to-know research on mobile subscribers, handsets, data, services, advertising etc more...
The 3rd Internet and Mobile Marketing Summit (August 25-26, 2009, Manila, Philippines): special offer for mobiThinking readers
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Do brands want better targeting than most mobile ad networks offer?
Mobile prides itself on being the most targeted of media, so why is advertising on many mobile ad networks like wildly firing a machine gun into the dark? more...
Why recession is a great time to invest in mobile
With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. Here’s why… more...
