MMA Global Awards: the winners, with links to the best mobile campaigns in the business
Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile. more...
Conferences and awards for mobile marketers’ diaries – Winter 2009 (including offers)
From LA to London, this is mobiThinking’s pick of mobile conferences and award ceremonies from around the world. more...
An abundance of global brands among the MMA Awards finalists (with links to campaigns)
This isn’t just a list of finalists, there are links to case studies, videos and mobile sites, including the submissions the judges see. more...
Mobile Marketing Forum Europe (Sept 9-10, 2009, Berlin): special offer for mobiThinking readers
15 percent discount for the MMA’s star-studded Mobile Marketing Forum in Berlin: attend in person or listen in to the live webcast more...
Google: app stores are not the future
Google Engineering VP Vic Gundotra says that in the future cell-phone users will get all their information and entertainment through the mobile browser, rather than via applications downloaded from app stores. It’s a matter of economics. more...
Great deal for MobileMix event at ad:tech San Francisco (April 21, 2009) for mobiThinking readers.
ad:tech is offering mobiThinking readers a 10 percent discount on its inaugural MobileMix event at ad:tech San Francisco, April 21 , 2009. more...
Great deal on CTIA Wireless events: Mobile Marketing and Mobile Entertainment (Las Vegas, March 31)
CTIA is offering mobiThinking readers excellent discounts on two concurrent one-day special-interest seminars at its annual event in Las Vegas, March 31, 2009: Billboard Mobile Entertainment Live! ($249) and Mobile Marketing and Advertising ($249). more...
What do we want? Metrics from mobile sites. When do we want them? Yesterday.
It’s odd to want to make the mobile Web more like the PC Web, but when it comes to media metrics, that’s what mobile marketers are clambering for. The latest GSMA initiative suggests someone’s starting to listen. more...
The role of creative in mobile marketing
Creativity plays a completely different role in mobile marketing than in traditional and even web marketing. Here's how the debate was played out at the Mobile Marketing Forum in New York this week... more...
