Future of Mobile: permission
What is the Future of Mobile? Well from what mobiThinking heard at the conference of the same name in London yesterday... more...
The MMA Awards, new stats and the president’s swansong
The mobile marketing world’s Oscars not only present a great opportunity to learn from the best campaigns, but also an insight into which brands and vertical sectors are prepared to invest in the best… and did I mention our in depth interview with Laura Marriott. more...
Obama mobi mania
What lessons can mobile marketers learn from Barack Obama’s mobile campaign? And now he’s won, what’s next for Obamamobile.mobi? more...
Named and shamed: big sites that look bad on mobile
10 of the top 20 PC websites look poor on mobile, according to Bango research. So what? The number of visitors accessing your PC site from a mobile is 5 percent and rising… IBM’s consumer research suggests it’s going to rise really fast. more...
Trick or Treat – where are Halloween’s mobile marketing gems?
mobiThinking has been scouring the mobile web for a good fright... well the night is still young. Let us know if you spot any clever mobile marketing campaigns. more...
Making the customer pay
How much does it cost your customer to find what they want on your site? Ponder that if a) you don’t have a mobile-friendly site or b) you’ve got a feature rich mobile site with plenty of adverts. more...
Will mobile marketing come out of the credit crunch smelling of roses?
Will companies spend a bigger or smaller proportion of their marketing budget on mobile faced with the threat of recession? The mobile business is hatching a plan to make sure it’s bigger. more...
Mobile car insurance taken for a test drive
Prompted by an advert on the back of a London bus, mobiThinking takes Swiftcover.mobi car insurance for a test drive. more...
Branded Utility: a better buzzword
A timely piece of jargon caught our eye in a rather old PSFK blog interview with Benjamin Palmer of Barbarian Group: it’s called Branded Utility and we think it’s a pretty good description of how marketers should be thinking of using the mobile web. more...
