Even better than the real thing: how augmented reality will bring the mobile Web to life for brands, publishers and consumers
Mobile marketers tend to fall into two camps: entertainment and utility. The revolutionary technology known as augmented reality (AR) should get both camps equally excited. more...
Toast to the iPhone: a must-see beer app
mobiThinking was privy to a mouthwatering mobile application from Cobra beer this week. It’s a beer brewed in the Indian style for the European drinker, with a cutting-edge promotion to woo the upwardly-mobile drinker. more...
The Google Phone Cometh (so what)?
G1, Google phone: it’s the iPhone killer; no it isn’t; yes it is. Blah, blah…What we want to know is: what does yet another phone (and browser) mean for mobile marketers… more...
Discovery: on-deck or off?
If getting discovered is the first job of a content-based .mobi, what’s the best way: on-deck or off? For mobile content players, discovery is the big challenge. more...
