Why is Apple buying mobile ad network Quattro Wireless?
Apple/Quattro and Google/AdMob: why it's not war more...
Dear FTC, if you probe Google's purchase of AdMob, please end speculation: give us real market share of mobile ad networks
mobiThinking's note to the FTC. "The proposed acquisition has provoked a fair amount of speculation and estimates about the share the combined company would have of the mobile ad network market. more...
Crystal ball gazing (part 1): The MMA's predictions for 2010
As the year draws to a close, every mobile pundit and their dog rolls out their predictions for 2010. Ignore all of them except industry associations and analysts. more...
What’s the best mobile ad network for you? 10 more important questions than: what’s the biggest?
Since when was biggest best? Why size is the last consideration when picking an ad network. more...
10 things you should know about mobile in India
Here are 10 fascinating facts about India, submitted by Rajiv Hiranandani, co-chair of the MMA India and Mobile2Win. more...
MMA Global Awards: the winners, with links to the best mobile campaigns in the business
Learn how global brands such as Fanta/Coca-Cola, Pizza Hut, Trident, Puma, Carefree, Kraft, Cadbury, Pepsi, Sony, UPS, Vodafone and ESPN use mobile. more...
Google buys AdMob – putting it in context and asking the experts
Why this is brilliant for the mobile Web. What is a mobile ad network? Why are they important? How many are there? Are they all created equal? more...
An abundance of global brands among the MMA Awards finalists (with links to campaigns)
This isn’t just a list of finalists, there are links to case studies, videos and mobile sites, including the submissions the judges see. more...
Would you advertise on Twitter?
Twitter changes Ts&Cs to allow advertising – but would brands want to? And should tweeting brands care about Twitter’s new rights over their content? more...
How to reach young consumers using the mobile channel
Five things marketers should know about mobile and youth. Plus eight tips for successful engagement with young people via mobile. more...
