Would you advertise on Twitter?
Twitter changes Ts&Cs to allow advertising – but would brands want to? And should tweeting brands care about Twitter’s new rights over their content? more...
Do brands want better targeting than most mobile ad networks offer?
Mobile prides itself on being the most targeted of media, so why is advertising on many mobile ad networks like wildly firing a machine gun into the dark? more...
Why recession is a great time to invest in mobile
With doom and gloom in abundance, the knee-jerk reaction for companies is to trim all marketing budgets, mobile included. Don’t. Here’s why… more...
Advertising and mobile social networks
Second in the series of mobile advertising white papers by Peggy Anne Salz, mobile guru and chief analyst at MSearchGroove, the "Mobile advertising for the masses" white paper looks at mobile advertising on three mobile social networking sites - BuzzCity, Itsmy.com and Peperonity - comparing the level of targeting and analysis that each provided. more...
Sender pays: the first taste of the future of mobile content.
Do you want to provide rich mobile content, without consumers being slapped with indeterminate download fees? Here it is in action – content totally free-to-download, whatever the mobile operator. And, joy-o-joy, this is just the beginning. more...
Great offer for mobiThinking’s London readers: £100 off mobile-marketing training course.
Brush up your mobile-marketing skills at this excellent course on February 3, 2009 in London, with almost 20 percent off for mobiThinking readers. more...
If I’d had just five minutes with Hillary
Cal Morton wouldn’t have needed long to persuade Hillary Clinton to upgrade her mobile campaign, if he’d been given the chance. Makes you wonder: how many brands are missing out on mobile, because the evangelist can’t get the ear of the boss? more...
Mobile Traction: how BMW sells snow tires
Check out this excellent interview in MobiAD News with Marc Mielau, Innovation Manager for Mobile Marketing at BMW. more...
New IAB Mobile Advertising Guide
The Internet Advertising Bureau in the UK has just released a best practice guideline report called "Mobile Advertising: the Emerging UK Market” . more...
