Univision is the fifth largest media company in the US, focused exclusively on the US Hispanic market. The Hispanic community is one of the leading demographics in the mobile space – with 75-80% mobile penetration versus only 50% PC penetration.
Says Chris Brunner, VP of Mobile Content and Services at Univision Communications: "There’s no vehicle or medium for reaching consumers and having a successful, one-to-one relationship like the mobile device… it’s incumbent on all of us that we don’t break that trust. If we can do that, and I think we can, it will be an amazing platform for the next three to five years."
(NB: the desktop version of this page contains a video)
Univision Movíl leads the way in exploring the potential of the mobile medium for promoting and extending its ‘tent-pole properties.
In this engaging interview, Chris Brunner, VP of Mobile Content and Services at Univision Communications, discusses how Univision promotes their mobile sites, measures mobile success, generates revenues and helps close the digital divide. Plus advice on the importance of good partners, and (of course) using a .mobi name.
