Smart TXTBKS: Cannes Mobile Lions 2013 Grand Prix: brilliant example of m-learning from Philippines that works on all handsets
Smart TXTBKS is a project in the Philippines to put school text books onto old SIM cards, using SMS messaging, and it works on any phone, however lowly and however ancient. It is momentous that Cannes Lions, a celebration of the world of advertising, should honor such a worthy, long-term and inclusive mobile initiative. more...
Google search to punish mobile Web bad practice, including those irritating download-our-app interstitial ads
“To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users” – Google Webmaster Central Blog. more...
Mobile payments will surpass $235 Billion in 2013 (Gartner); NFC still disappointingly small, despite the hype
Near-field communications will come, but no company should wait until then to embrace m-commerce. more...
65 percent of US smartphone shoppers prefer to use mobile Web to mobile apps for shopping. Is that shocking? It shouldn’t be.
Research by Google confirms the obvious: when consumers need to research products, prices, availability etc, it’s easier to use the mobile Web. more...
How greedy is your app – does it drain batteries or gobble data? Test it before you’re named and shamed
Badly, or inconsiderately, built native apps have been receiving a lot of criticism for draining battery life and sapping too much of the user’s data allowance. Find out what constitutes a bad app, why it matters and why you need to do something about it, ASAP. more...
Websites must be mobile-friendly to comply with FTC’s new digital advertising guidelines
The FTC updated its digital advertising guidelines to underline the fact that the same rules apply to mobile advertising, sites and apps as online (and offline). Interestingly, the FTC places an obligation on PC sites and advertisers to ensure that any disclosures relating to sign-ups, purchases etc. must be clear and conspicuous, even when viewed on a mobile device with a small screen. more...
Knowledge is power: what do advertisers want from mobile?
There are a lot of myths and misconceptions about mobile, but the thing that most people in the industry forget is that most advertisers don’t know very much about mobile, how it works, what works and how to make the most out of what mobile can do for them. more...
One third of digital consumption in the US is mobile – who is profiting?
The majority of the top digital publishers are seeing over one third of visitors using mobile devices. If you aren’t seeing the same mobile traffic, you need to rethink your mobile strategy. more...
Some light mobile-Web-related entertainment from quirky Qualcomm
An amusing video demonstrating billboard/mobile Web engagement at a bus stop. more...
